5 powerful places to use testimonial videos to boost sales
Beyond the homepage
Many businesses know testimonial videos are effective, but they underestimate just how versatile they are. When placed strategically across different marketing channels, testimonial videos become one of the most powerful tools for building trust and driving conversions.
In this guide, we’ll cover five of the best places to use testimonial videos so you get maximum value from each production.
Explore our testimonial video production services to start leveraging video across your sales funnel.
1. Your website homepage
Your homepage is often the first impression. A testimonial video placed front and center can:
Instantly build credibility.
Reduce bounce rates.
Encourage visitors to explore further.
Tip: Keep it short and high-impact—highlighting the strongest success story.
2. Product or service landing pages
When prospects are comparing options, testimonial videos serve as social proof. Seeing real customers validate your service reassures buyers they’re making the right choice.
That’s why we recommend adding testimonial videos to all key landing pages, not just your homepage.
3. Social media platforms
Video is king on platforms like LinkedIn, Facebook, Instagram, and YouTube. Testimonial clips here can:
Reach a wider audience organically.
Be boosted with paid ads for targeted campaigns.
Spark engagement and shares.
Short, subtitled videos work best for scrollable feeds.
4. Email campaigns
Including a testimonial video in an email increases click-through rates significantly. According to Campaign Monitor, using “video” in a subject line boosts open rates by 19%.
Tip: Use testimonial snippets as part of a customer success email sequence.
5. Sales presentations and proposals
Video isn’t just for marketing—it’s a powerful sales tool. Embedding testimonial clips into proposals or presentations gives decision-makers undeniable proof of results.
This can be especially effective in B2B sales, where trust and credibility are crucial.
Bonus: Paid ads
Testimonial videos are highly effective in paid advertising because they feel less like ads and more like authentic stories. They cut through ad fatigue and connect emotionally.
Conclusion: Multiply the value of every testimonial
Your investment in testimonial videos pays off even more when you use them across multiple touchpoints. From homepage to social ads, they deliver consistent, authentic proof that wins trust and drives sales.
Want to maximize your reach? Contact Lift Video Production today to create testimonial videos you can repurpose across every channel.
