7 mistakes to avoid in product demo video production

Why demo videos fail

While a great demo video can skyrocket sales, a poorly executed one can turn prospects away. Many businesses fall into the same traps when producing demos.

Here are the 7 most common mistakes to avoid.

1. Making the video too long

Attention spans are short. The ideal length is 60–120 seconds.

2. Overloading with features

Customers don’t just want “what it does.” They want why it matters.

3. Skipping storytelling

A list of features won’t engage viewers. Show how your product solves real-life problems.

4. Poor production quality

Shaky footage, bad lighting, or muffled audio damages credibility.

5. No clear call-to-action

Viewers should know the next step: “Buy now,” “Book a demo,” or “Contact us.”

6. Forgetting your audience

Speak to the customer’s needs, not internal jargon.

7. Neglecting distribution

Even the best video won’t convert if it’s buried. Share it across your website, e-commerce store, social media, and email campaigns.

How Lift helps you avoid mistakes

At Lift Video Production, we combine storytelling, strategy, and cinematic production so your demo videos don’t just look good, they convert.

Conclusion

Don’t risk making a demo video that costs you sales.

Partner with Lift Video Production to create a polished, persuasive product demo video that works.