Cost of Recruitment Videos in Australia What Businesses Should Expect
Recruitment videos are becoming one of the most reliable hiring tools for Australian businesses. They help attract the right candidates, reduce screening time, and strengthen your employer brand. However, one of the most common questions businesses ask is how much a recruitment video costs.
The answer varies depending on the level of production, the number of filming days, the locations, and the style of video required. This guide outlines the typical factors that influence recruitment video pricing in Australia and what businesses can expect when planning their budget.
Why recruitment video costs vary
Recruitment videos can range from simple single-location shoots to more complex productions that involve multiple interviews, scripted scenes, and a variety of locations. Every business has different hiring needs, which means there is no one-size-fits-all cost.
The main factors that influence pricing include:
• Pre-production planning
• Script development
• Number of interviews
• Filming days required
• Number of locations
• Equipment used
• Editing complexity
• Revisions and final deliverables
Understanding these factors helps you plan a realistic budget based on your goals.
Pre-production planning and concept development
Pre-production is a critical stage in determining the final cost. This includes:
• Understanding the role and hiring goals
• Developing a clear concept and structure
• Planning interview questions
• Creating a shot list
• Organising schedules and logistics
The more preparation required, the more time is needed from the production team. However, strong pre-production planning leads to a more efficient shoot and a better quality video.
Script development and messaging
Some recruitment videos rely on staff interviews, while others require a full script. Script development adds to the cost because it involves:
• Storyboarding
• Messaging strategy
• Writing and refining the script
• Aligning messaging with employer brand guidelines
Scripted videos often require more planning but can deliver a highly polished and consistent result.
Filming days and locations
Filming is one of the largest cost components in video production. Costs depend on:
• How many days are required
• Whether filming takes place across multiple locations
• Travel requirements
• The number of staff or departments featured
A simple one-day shoot at a single location will be more cost-effective than a multi-day project across different sites.
Type of equipment required
Video production can involve a range of equipment depending on the desired look and feel. For example:
• Professional cameras and lenses
• Lighting setups
• Audio recording equipment
• Drones
• Gimbals and stabilisers
• Additional crew
The more advanced the equipment, the higher the cost. However, equipment quality directly influences the professionalism and clarity of the final video.
Editing and post-production
Editing shapes the story and gives the video its final structure and tone. Editing costs depend on:
• Length of the final video
• Number of interview subjects
• Whether subtitles are required
• Music licensing
• Colour grading
• Motion graphics or titles
• Number of revisions
Recruitment videos usually require a moderate level of editing because they combine interviews, workplace footage, and branded elements.
Additional deliverables and formats
Many businesses request additional versions of their recruitment videos for different platforms. This may include:
• Shorter social media cuts
• Square or vertical versions
• Variations for Seek, LinkedIn, or the careers page
• Revisions for ongoing recruitment needs
Additional deliverables can influence the final cost but also provide more value and flexibility.
Typical price range for recruitment videos in Australia
While prices vary depending on requirements, most recruitment videos in Australia fall within a general range based on complexity.
You can expect:
• Basic interview and workplace video
Approximate low to mid-range pricing
• Multi-location, multi-interview production
Mid to higher range pricing
• Employer brand storytelling video with scripting, multiple filming days, and high production value
Upper range pricing
This investment typically pays for itself quickly through reduced hiring time, improved applicant quality, and better retention.
Choosing a provider with recruitment experience
Not all video content creators specialise in recruitment videos. It is important to work with a provider who understands:
• Hiring challenges
• Candidate behaviour
• Employer branding
• Workplace authenticity
• How to help staff feel comfortable on camera
Experience in recruitment video production ensures your message is clear, genuine and appealing to the right audience.
Budget planning for your recruitment video
When planning your budget, consider the value of:
• Attracting more qualified applicants
• Reducing the time spent screening unsuitable candidates
• Improving alignment and retention
• Strengthening your employer brand
• Reusing the video across multiple hiring cycles
A well crafted recruitment video becomes a long term asset that delivers ongoing value.
Recruitment video costs in Australia vary depending on the level of production, the number of locations and the overall creative direction. Understanding these factors will help you make informed decisions and choose a provider who can deliver a video that feels authentic and aligned with your culture.
Lift Video Production specialises in creating recruitment videos that help Australian businesses attract quality candidates with clarity and confidence. To learn more about pricing and production options, visit the recruitment video production page and explore how a tailored video can support your hiring goals.
