How businesses can repurpose one video across Instagram, TikTok, YouTube & LinkedIn
Many businesses struggle to keep up with the demand for fresh content. The good news? You don’t need to film from scratch for every platform. With platform-optimized social media video production, one video can be repurposed into multiple assets.
Why repurposing works
Saves time and budget.
Extends the life of each video.
Reaches different audiences on different platforms.
Practical examples
TikTok/Instagram Reels → Short, vertical clips with trending sounds.
YouTube Shorts → Extended vertical version with captions.
LinkedIn → Professional cut with subtitles, optimized for thought leadership.
Instagram Stories → Behind-the-scenes snippets.
Tips for repurposing effectively
Film in high resolution (so you can crop formats later).
Create multiple hooks and intros.
Add platform-specific graphics and captions.
Our platform-optimized social media video production process ensures you get maximum ROI from every shoot.
Conclusion
One video, four platforms, endless opportunities. If you want to maximize reach without multiplying costs, Lift Video Production can help.
