How Corporate Videos Improve Recruitment and Employer Branding

Attracting and retaining the right people is one of the biggest challenges for Australian businesses today. Job seekers want more than a list of responsibilities and benefits; they want to understand the culture, values, and people behind a business. Traditional job ads often fail to capture this, which is why recruitment and employer branding now rely heavily on video.

Corporate video production provides a professional way to showcase your workplace, share employee stories, and build a brand that appeals to top talent. In this article, we explore how corporate videos improve recruitment outcomes and strengthen employer branding.

Why recruitment and branding need video

Recruitment is no longer about simply filling roles. It is about positioning your business as an employer of choice. Candidates want to see what it feels like to work in your organisation and how your values align with theirs. Video is the most effective medium for showing this.

Videos improve recruitment by:

• Giving candidates a visual insight into workplace culture

• Communicating values and career opportunities authentically

• Attracting candidates who align with your mission

• Reaching a wider audience through platforms like LinkedIn and SEEK

• Making job ads stand out with engaging multimedia

Employer branding goes hand in hand with this. A business that invests in professional video signals credibility, care, and commitment to its people.

Types of corporate recruitment videos

1. Employer brand films

High-level videos that communicate company values, purpose, and culture. These films position your business as a desirable place to work.

2. Employee story videos

Featuring real employees sharing their experiences builds authenticity and trust. Candidates connect more with real voices than with corporate slogans.

3. Day-in-the-life videos

These show what working in a particular role looks like and help candidates imagine themselves in your business.

4. Career pathway videos

Highlighting training and development opportunities demonstrates a long-term commitment to employee growth.

5. Recruitment campaign videos

Short, engaging clips for social media or job boards that capture attention quickly and drive applications.

How videos strengthen employer branding

Employer branding is about how your organisation is perceived by both potential and current employees. Corporate videos contribute by:

• Showcasing authenticity: Real people and real stories resonate more than polished slogans.

• Building consistency: Professional production ensures a clear and consistent brand voice across recruitment campaigns.

• Highlighting culture: Videos can communicate workplace atmosphere in a way that text alone cannot.

• Demonstrating transparency: Providing an inside view of the business helps candidates make informed decisions.

When candidates feel that a company is authentic and people-focused, they are more likely to apply and more likely to stay if hired.

Why professional production matters

Some organisations attempt to create recruitment videos internally. While this may work for small projects, it often lacks the quality and creativity needed to stand out. Professional corporate video production ensures:

• High-quality visuals and sound that reflect organisational credibility

• Storytelling that inspires and connects with audiences

• Strategic alignment with recruitment and branding goals

• Consistency across campaigns and platforms

In a competitive job market, professional production can be the difference between being overlooked and attracting the right candidates.

Real impact of recruitment videos

According to LinkedIn, job posts with video receive far more applications than those without. Candidates are also more likely to watch a recruitment video than read a text-heavy description. For employers, this means better visibility, stronger engagement, and higher quality applications.

Conclusion

Corporate video production is one of the most effective tools for improving recruitment and employer branding. It allows businesses to communicate culture, showcase people, and position themselves as employers of choice.

If you are ready to attract top talent and build a stronger employer brand, our corporate video production services are here to help. We create authentic recruitment videos that inspire and connect with candidates.

Contact us today to discuss your next recruitment campaign.