Product Demo Video vs Explainer Video: What’s the Difference?
Why businesses get confused
When planning a video, many businesses ask:
“Do I need a demo video or an explainer video?”
“Aren’t they the same thing?”
While both can boost engagement and sales, they serve different purposes. Choosing the right type of video depends on your goals.
At Lift Video Production’s product demo video service, we often help clients clarify which style best fits their strategy.
What is a product demo video?
A product demo video focuses on showing your product in action. It demonstrates features, explains benefits, and gives prospects confidence to buy.
Best for:
E-commerce products
Software platforms
B2B tools
Any product where seeing it used increases trust
Example use case: An e-commerce store uses a demo video to show how a kitchen appliance works, helping online shoppers feel confident in purchasing.
What is an explainer video?
An explainer video tells a broader story—often about a concept, process, or brand. It usually combines animation, storytelling, and visuals to explain “the big idea.”
Best for:
Startups introducing a new concept
SaaS platforms explaining how they solve problems
Service-based businesses that need to simplify complex offerings
Example use case: A tech startup launches with an animated explainer video showing how their app solves everyday challenges.
How they complement each other
The best businesses often use both. For example:
An explainer video introduces the brand and its value.
A product demo video convinces customers to purchase.
When combined, they move prospects from awareness → understanding → purchase.
Common mistakes to avoid
Using an explainer when you really need a demo (leads to confusion).
Making videos too long (audiences drop off).
Overloading with features instead of benefits.
Conclusion
Both explainer and product demo videos are powerful, but they’re not interchangeable.
If your goal is to show your product in action and boost conversions, you need professional product demo video production from Lift Video Production.
