5 Types of Brand Storytelling Videos that Engage Audiences
Audiences today are bombarded with content every time they scroll through social media or browse a website. For businesses, the challenge is not just reaching people, but keeping their attention long enough to make an impact. This is where brand storytelling videos shine.
Video is one of the most engaging formats available, and when paired with storytelling, it becomes a powerful tool for building trust, loyalty, and recognition. But not all videos serve the same purpose. The key is choosing the right style of storytelling video to match your goals.
In this article, we explore five types of brand storytelling videos that help Australian businesses connect with audiences and stand out in a crowded market.
1. Brand films that bring your purpose to life
A brand film tells the big-picture story of your business. It highlights your purpose, values, and vision in a cinematic way, leaving a lasting impression on your audience.
Brand films are ideal for showing not just what you do, but why you do it. They are often used at product launches, corporate events, or on a business’s website to introduce the brand.
Example: Qantas’ “Feels Like Home” campaign. Rather than selling flights, it told an emotional story about connection and belonging, which resonated with Australians everywhere.
2. Customer story videos that build credibility
There is nothing more powerful than hearing a real person talk about their experience with your brand. Customer story videos, sometimes called testimonial or case study videos, allow you to showcase genuine outcomes.
These videos build credibility because they demonstrate how your business delivers on its promises. They are particularly effective for industries where trust and reputation are essential, such as finance, healthcare, and professional services.
Example: Many Australian financial institutions, including Commonwealth Bank, use customer-driven campaigns to make their services feel relatable and trustworthy.
3. Behind-the-scenes videos that show transparency
People like to know who they are doing business with. Behind-the-scenes storytelling videos offer a window into your workplace, culture, and processes, making your business feel approachable and human.
This type of content can show how products are made, introduce team members, or highlight company culture. Transparency builds trust, and when audiences feel they know you, they are more likely to support your brand.
Example: Bunnings has long positioned itself as approachable and community-driven, often featuring staff in content that feels real and accessible.
4. Mission-driven videos that inspire connection
Mission-driven storytelling focuses on your organisation’s bigger purpose. These videos highlight social impact, sustainability initiatives, or community involvement.
They resonate strongly with audiences who care about the same issues, creating alignment between your brand and your customers’ values.
Example: Thankyou’s campaigns are built entirely around their mission to end global poverty. Their storytelling does not just promote products, it inspires action and loyalty.
5. Educational and thought leadership videos that add value
Not every story has to be emotional. Sometimes, the best way to connect is by sharing useful knowledge. Educational storytelling videos establish your brand as a trusted authority, which in turn builds credibility and long-term trust.
These can include tutorials, industry insights, or thought leadership interviews. By giving value upfront, you position your business as a reliable source that customers will return to.
Example: Universities and training providers across Australia often use storytelling in educational content, blending knowledge with human experiences.
Choosing the right storytelling format
While each video type has its strengths, the best choice depends on your goals. For example:
If you want to introduce your brand, a brand film works best.
If you want to build trust quickly, a customer story video is ideal.
If you want to show your people and processes, a behind-the-scenes video makes sense.
If you want to align with audience values, mission-driven content is effective.
If you want to educate and add value, thought leadership videos are the right choice.
Many businesses benefit from a mix of these formats, ensuring they have content that speaks to audiences at different stages of the customer journey.
Why professional production matters
Although some video content can be captured in-house, storytelling videos that are designed to inspire and engage benefit from professional production. Poor-quality visuals or unclear messaging can distract from your story, while cinematic production ensures your message is delivered with impact.
At Lift Video Production, we specialise in creating brand storytelling videos that combine creativity, strategy, and cinematic quality. From brand films to customer stories, we help Australian businesses craft content that not only engages audiences but also strengthens their brand identity.
Conclusion
Brand storytelling videos are one of the most powerful ways to connect with your audience in today’s digital world. Whether it is a brand film, a customer story or a behind-the-scenes feature, each video format offers unique opportunities to engage and inspire.
By choosing the right type of storytelling video for your goals, and ensuring it is produced with both strategy and creativity, your business can stand out, build trust and leave a lasting impression on the people who matter most.
