How to Showcase Workplace Culture in a Recruitment Video With Examples
Workplace culture has become one of the most important deciding factors for job seekers in Australia. Candidates want to know whether a business shares their values and whether they will feel comfortable, supported, and motivated within the environment. Yet many organisations struggle to communicate culture effectively through text-based job ads.
A recruitment video provides an opportunity to highlight your culture in a genuine and engaging way. When executed well, it helps candidates see the real people behind the brand and gives them the confidence to apply with a clear understanding of what to expect.
This guide explains how to showcase your workplace culture in a recruitment video, the best elements to include, and how to present your people and environment in a way that feels authentic and compelling.
Start with the core values that shape your organisation
Before filming begins, it is essential to identify the core values that guide your business. Culture is often a reflection of shared beliefs and behaviours, so your video should be built around these themes.
Consider questions such as:
• What values matter most to your team
• What behaviours do you encourage
• What makes your organisation different
• What your team appreciates most about working there
By clearly defining these values, your recruitment video will feel intentional and aligned with your employer brand. This helps candidates understand not only what the role involves, but why your workplace is unique.
Show real staff telling real stories
The most powerful recruitment videos feature real employees sharing their genuine experiences. Staff stories allow candidates to hear directly from the people who live your culture every day.
These stories might include:
• Why they joined the company
• What they enjoy most about the team
• How leadership supports them
• What growth or learning opportunities have they experienced
• What makes the workplace meaningful or rewarding
Authentic storytelling builds trust and relatability. It shows potential candidates that your culture is more than a marketing slogan; it is something your team genuinely believes in.
Capture organic moments in the workplace
In addition to interviews, it is important to capture honest, unscripted footage that reflects the daily rhythm of your business. These natural interactions help illustrate the type of environment candidates would be joining.
Examples of authentic culture moments include:
• Team meetings or brainstorming sessions
• Staff collaborating on projects
• Friendly interactions in shared spaces
• Mentoring or training moments
• Celebrations, milestones, or casual team activities
These moments help paint a picture of your work environment and communicate the personality of your business.
Highlight the physical workspace
Candidates want to know what their workday will look and feel like. Showing the physical workspace helps them visualise themselves in the role.
Depending on your business, this could include:
• Offices and meeting rooms
• Site locations or workshop areas
• Breakout spaces
• Outdoor areas or facilities
• Tools, machinery, or technology used in the role
A clear visual representation of the workspace brings transparency to the recruitment process and clarifies expectations.
Use a visual style that reflects your brand personality
A recruitment video should match the tone and personality of your employer brand. The visual style should reflect the energy of your organisation.
For example:
• A creative agency might use a more vibrant and upbeat style
• A healthcare provider might choose a calm and compassionate tone
• A trade business might highlight teamwork, skill, and craftsmanship
• An education provider might feature supportive and community-focused visuals
Every element, including music, colours, pacing, and framing, should feel consistent with the identity of your organisation.
Include leadership voices for added credibility
Although employees provide the most relatable stories, leadership can provide context that reinforces the business purpose, mission, and direction.
Leadership commentary might include:
• Why culture is important to the organisation
• How the business supports its people
• The vision for the future
• The type of person who thrives within the team
When combined with staff interviews, leadership messages create a complete picture of what the organisation stands for and where it is going.
Provide a glimpse into employee experience and benefits
Culture is not only about values, it is also about the experience your team has while working for you. A recruitment video can highlight practical aspects of this experience, such as:
• Training and development programs
• Career pathways
• Work-life balance initiatives
• Reward and recognition programs
• Community involvement or volunteer opportunities
These details help candidates assess whether your business aligns with their personal and professional goals.
Examples of cultural content to include in your recruitment video
Here are examples of effective culture-focused content:
• A short interview with a long-serving employee discussing why they have stayed
• A quick montage of team events, morning teas, or social gatherings
• Scenes showing collaboration or problem-solving
• Snippets of staff being supported by managers or mentors
• Footage of the work environment during a typical day
The goal is to provide meaningful insight rather than polished perfection. Authenticity should be the primary focus.
Showcase culture to attract aligned candidates
Showing your culture clearly helps candidates determine whether they will thrive in your organisation. This leads to better applicant alignment, reduced turnover, and stronger engagement throughout the hiring process.
Lift Video Production specialises in creating recruitment videos that capture culture with clarity and authenticity. To learn how to showcase your workplace culture effectively, visit the recruitment video production page and explore how a professional video can help your business attract people who genuinely connect with your values.
