What to Include in a High-Performing Recruitment Video Script
A recruitment video is one of the most effective ways to attract candidates who align with your workplace culture and values. While visuals play a major role in capturing attention, the script is what shapes the message and ensures clarity. A strong recruitment video script guides the viewer, communicates expectations, and tells a compelling story.
This article explores the essential elements of a high-performing recruitment video script and provides a clear structure you can follow to create an engaging and informative message that resonates with the right candidates.
Begin with a clear and engaging introduction
Every recruitment video should open with a compelling introduction that captures the candidate’s attention. This can include a strong visual combined with a short script that communicates the identity of your business and what makes the workplace unique.
Examples include:
• A statement about your mission or purpose
• A concise description of the business
• A visually engaging scene of daily operations
• A relatable problem your team is solving
The introduction sets the tone and prepares the viewer for the story that follows.
Introduce your brand values early
Values are an essential part of a strong employer brand and should appear early in the script. Candidates want to know what your organisation stands for and what behaviours you encourage.
You might communicate this through:
• A direct statement from leadership
• An employee describing what it is like to work with the team
• Visuals that reflect how values show up in daily practice
This helps viewers quickly understand what makes your organisation unique.
Explain the purpose behind the role
A high-performing recruitment video script will provide context that helps candidates understand the significance of the role. Rather than jumping straight into tasks, describe the role’s purpose and impact.
Questions to guide this section include:
• Why does this role exist
• What contribution does it make to the team or organisation
• How does it serve customers, clients or the community
When candidates connect with the purpose of the role, they are more likely to feel motivated and aligned.
Describe the key responsibilities clearly
Candidates want a realistic understanding of what the role involves. The script should outline the main tasks and responsibilities in a clear and concise way.
Focus on:
• Daily activities
• Team interactions
• Processes or systems used
• The type of decision-making involved
• Any physical or technical requirements
This clarity helps candidates self-assess suitability, which leads to a stronger pool of applicants.
Introduce the team and workplace environment
The script should guide the viewer through the environment they will be working in. This includes the team dynamic, leadership style and workspace atmosphere.
Effective script elements include:
• Descriptions of teamwork and collaboration
• Commentary on leadership support
• Insights into communication styles
• Explanations of how the organisation fosters learning and growth
This section helps candidates picture themselves in the workplace.
Show employee stories for authenticity
Including real employees in the script leads to stronger engagement and credibility. Authentic stories give viewers confidence that your message is genuine and that the culture is lived, not just described.
Employee contributions might describe:
• Their experience joining the company
• What they enjoy most about the role
• How they have developed professionally
• Why they value the culture
This human perspective adds depth to the script and reinforces the message.
Provide clarity on expectations
Clarity reduces misunderstandings and helps candidates know exactly what they are signing up for. The script should include information about expectations, such as:
• Required experience or qualifications
• The pace or intensity of the work
• Typical work hours or flexibility
• Any specific challenges of the role
When expectations are communicated openly, applicants self-select more accurately, improving overall applicant quality.
Include a strong employer brand message
A strong employer brand message can appear toward the end of the script to reinforce why someone would want to join the team. This may include:
• The organisation’s purpose or mission
• What makes the team supportive
• How the business invests in development
• Any unique benefits or opportunities
This message should feel genuine and aligned with the earlier storytelling.
Finish with a clear call to action
The final step in the script is a call to action that directs candidates to the next stage. This might include:
• Visiting the careers page
• Submitting an application
• Contacting the hiring team
• Learning more about the position
The call to action should be simple, direct, and easy to follow.
For organisations that want professional support in crafting a recruitment video that communicates clearly and authentically, Lift Video Production can help. Visit the recruitment video production page for guidance on scripting, filming, and delivering videos that attract aligned and motivated candidates.
