The ultimate guide to promotional video length, cost, and delivery timelines
If you are planning to create a promotional video, you may be asking: How long should it be? How much will it cost? How long will it take to deliver?
These are practical questions every business faces, and the answers can vary depending on your goals and production needs.
This guide will give you clarity on what to expect so you can plan your next promotional video with confidence.
How long should a promotional video be?
The ideal length depends on where the video will be used:
Social media ads: 15–30 seconds for quick impact.
Websites: 60–90 seconds to explain your brand or service.
Corporate presentations: 2–3 minutes for deeper storytelling.
Trade shows: 3–5 minutes for looping content.
The golden rule is to keep videos as short as possible while still delivering the core message.
How much does promotional video production cost?
Costs can vary widely, depending on scope and complexity:
Pre-production: Scripting, storyboarding, and planning.
Production: Crew, equipment, locations, and talent.
Post-production: Editing, graphics, sound design, and music licensing.
A simple promotional video may cost a few thousand dollars, while larger projects with multiple shoot locations, actors, and advanced graphics can cost significantly more.
The key is to view cost in terms of return on investment as a well-made video quickly pays for itself through conversions.
How long does delivery take?
On average, a promotional video project takes four to six weeks:
Pre-production: 1–2 weeks for planning and script approval.
Production: 1–3 days of filming.
Post-production: 2–4 weeks for editing and revisions.
Timelines can be shortened if necessary, but rushing often sacrifices quality.
Balancing length, cost, and delivery
Every project must balance these three factors:
Length: Keep it concise to maintain attention.
Cost: Invest enough to ensure quality without overspending.
Delivery: Allow enough time for quality production without missing deadlines.
Working with an experienced video production team ensures these factors are managed effectively.
Conclusion: Plan with clarity, deliver with impact
Understanding how length, cost, and timelines work helps businesses approach promotional video production with confidence. A clear plan ensures you get a video that is engaging, professional, and results-driven.
At Lift Video Production, we guide businesses through the entire process, from planning to delivery, ensuring every video is tailored to goals and budget.
👉 Learn more about our promotional video production services.