Why every Australian business needs a promotional video in 2025
In today’s fast-moving digital world, businesses face one universal challenge: capturing attention and turning it into action. Attention spans are shrinking, competition is growing, and customers expect brands to communicate clearly, quickly, and with impact. That’s why in 2025, promotional video production has become one of the most effective tools Australian businesses can use to build trust, tell their story, and boost conversions.
But why is a promotional video so powerful? And why should it be on your business agenda this year? Let’s break it down.
The rise of video as the most trusted content format
Across industries, video continues to dominate how people consume information:
88% of people say they’ve been convinced to buy a product or service after watching a video (Wyzowl, 2024).
Social media algorithms, from TikTok to Instagram Reels, prioritise short-form video over static content.
Google and AI-driven search engines increasingly surface video content in rich results because it provides quick, digestible answers.
For Australian businesses, this means promotional video isn’t just an optio, it’s a competitive necessity.
Why promotional videos work better than text alone
Words can inform. Images can inspire. But video can do bot, at once. A professionally crafted promotional video:
Grabs attention instantly with engaging visuals and music.
Communicates your brand’s message in under two minutes, making it easy for busy audiences to understand.
Builds emotional connection through storytelling, tone of voice, and relatable visuals.
Improves brand recall, with people remembering 95% of a message when delivered via video (compared to only 10% when read in text).
This makes promotional video production especially effective for businesses that need to explain complex products, brand stories, or services quickly.
How Australian businesses are using promotional videos in 2025
Promotional videos aren’t one-size-fits-all. In fact, the most effective businesses use them across multiple touchpoints:
Websites – A homepage video can instantly explain what your business does.
Social Media Campaigns – Short, engaging promos increase clicks, shares, and brand visibility.
Sales Presentations – Videos help sales teams pitch consistently and memorably.
Recruitment Campaigns – Showcase company culture to attract top talent.
Events & Trade Shows – Capture attention with looping brand films or product demos.
For example, at Lift Video Production, we’ve helped businesses in industries ranging from logistics and retail to education and health use promotional videos to connect with audiences and achieve measurable results.
The cost of doing nothing
Some businesses hesitate to invest in promotional video production, often opting for DIY alternatives or skipping video altogether. Unfortunately, this can come at a cost:
Missed opportunities – Competitors using video will dominate customer attention.
Low credibility – Poorly produced videos can make your brand look unprofessional.
Weaker campaigns – Ads and websites without video underperform compared to those with video.
In a crowded digital space, choosing not to invest in promotional video is choosing to fall behind.
Why 2025 is the year to invest in promotional video production
Here’s why businesses across Australia are prioritising promotional videos this year:
AI-driven search is favouring video content – meaning your videos can appear directly in search results.
Short-form video consumption is at an all-time high – especially among younger demographics.
Advertising platforms reward video – Facebook, Instagram, and YouTube ads with video outperform static ads significantly.
Consumers expect it – video is now seen as a sign of professionalism and trust.
By working with an experienced team like Lift Video Production, businesses can create high-quality, tailored promotional videos that don’t just look great but also deliver real ROI.
How to get started with your own promotional video
If you’re considering creating a promotional video in 2025, here’s a simple roadmap:
Define your goal – Is it brand awareness, lead generation, or sales?
Identify your audience – Who are you trying to reach?
Craft your message – Keep it simple, clear, and compelling.
Choose the right format – Short-form promo, brand film, or animated explainer.
Work with professionals – A skilled production team ensures your video aligns with your brand and achieves your goals.
Conclusion: Don’t just tell people, show them
Promotional videos are no longer just a “nice to have.” In 2025, they are one of the most essential marketing tools for Australian businesses. They help you stand out, build trust, and convert customers across every platform.
At Lift Video Production, we specialise in creating tailored promotional videos that inspire action and deliver measurable results. Whether you’re in corporate, retail, education, or health, we’ll help you tell your story the right way.
👉 Ready to get started? Learn more about our promotional video production services here.