The Best Platforms to Share your Brand Video in Australia
Creating a powerful brand video is only half the journey. To achieve the best results, you need to share it on the right platforms. Each channel has its own audience, strengths, and strategies. Choosing where and how to distribute your video can make the difference between strong engagement and missed opportunities.
This guide explores the best platforms for sharing brand videos in Australia and how to optimise your content for each.
Why platform choice matters
Not every platform is the same. A video that performs well on LinkedIn may not resonate in the same way on Instagram. By tailoring your video distribution, you can:
Reach the right audience
Maximise engagement
Improve return on investment
Strengthen brand awareness
Top platforms for brand videos in Australia
1. Your website
Your website is your digital headquarters. Embedding your brand video on your homepage or About page makes an immediate impact on visitors. It helps communicate who you are and why customers should trust you.
2. YouTube
YouTube is the world’s second-largest search engine and a key channel for video discovery. Optimising your brand video with keywords, tags, and descriptions can help new audiences find you.
3. LinkedIn
For B2B and corporate audiences, LinkedIn is one of the most effective platforms. Sharing a brand video here highlights your professionalism and strengthens your reputation.
4. Instagram
Instagram is highly visual, making it perfect for lifestyle brands and businesses targeting younger demographics. Short, engaging cuts of your brand video work well here.
5. Facebook
Facebook’s wide reach makes it ideal for brand awareness campaigns. Targeted advertising can ensure your video reaches the right audience.
6. Email marketing
Including a video in your email campaigns can increase click-through rates and keep audiences engaged.
Tips for optimising brand videos by platform
Keep LinkedIn and YouTube versions professional and in-depth
Use short, engaging edits for Instagram and Facebook
Add captions, as many viewers watch videos without sound
Ensure fast loading times for website videos
Tailor video length to the platform (shorter for social, longer for YouTube)
Conclusion: Maximise impact through the right platforms
Sharing your brand video on the right platforms ensures your story reaches the audience that matters most. Each channel requires a tailored approach, but the outcome is stronger connections, higher engagement, and more effective marketing.
For professional video production and tailored distribution strategies, see our Brand Video Production services.
