The psychology of learning: why video training improves retention
Why employees forget traditional training
Studies show that people forget up to 70% of new information within 24 hours if not reinforced (Ebbinghaus Forgetting Curve).
Traditional training methods, manuals, slides, and lectures don’t stick.
Why video training works better
1. Dual coding theory
Video activates both visual and auditory memory, doubling retention.
2. Storytelling aids recall
Narratives and real examples help learners connect emotionally with material.
3. Bite-sized learning
Short video segments prevent overload and improve recall.
4. On-demand reinforcement
Employees can revisit videos anytime to refresh their knowledge.
Example: video training in action
A finance firm replaced their 3-hour lecture with a series of 10-minute compliance videos. Employees reported higher confidence and 40% better test results.
Why professional video matters
Good training videos use structured scripts, clear visuals, and strong pacing—key to learning psychology.
At Lift Video Production, we apply proven learning design to every project.
Explore our training video production services.
Conclusion
Video training leverages the psychology of learning to boost retention, engagement, and confidence.
Contact Lift Video Production today to improve your training outcomes.
