Where to use product demo videos across your marketing
The power of multi-channel video
One of the biggest advantages of a demo video is versatility. Unlike one-off ads, a single demo can fuel your entire marketing strategy.
1. On your website and landing pages
Placing a demo video above the fold can increase conversions by up to 86% (HubSpot).
2. In e-commerce stores
Shoppers feel more confident when they can see the product in use.
3. On social media
Short demo clips perform well on platforms like Instagram, LinkedIn, and TikTok.
4. In sales presentations
Equip your sales team with a video that makes complex explanations effortless.
5. At trade shows and events
Grab attention instantly with a looping product demo on-screen.
6. In email marketing
Including video thumbnails in emails can increase click-through rates by 65% (Campaign Monitor).
How to maximize ROI from one demo video
Repurpose your demo into:
Short clips for social.
GIFs for email.
Edited versions for ads.
Extended tutorials for onboarding.
Conclusion
Your product demo video isn’t just a sales tool; it’s a multi-channel marketing asset.
See how Lift’s product demo video production helps businesses maximize ROI across every channel.
