Why social media videos are the key to brand growth in 2025
Social media feeds move fast; if your content doesn’t capture attention in the first few seconds, your audience scrolls right past. In 2025, video continues to dominate as the most engaging content format across Instagram, TikTok, YouTube, and LinkedIn. But here’s the problem: many businesses still struggle to create videos that stand out and drive results. That’s why professional social media video production has become essential for brand growth.
Why video matters more than ever
Consumer behavior shift: Statista reports that over 3.5 billion people worldwide engage with video content on social media every day.
Algorithm preference: Platforms like TikTok and Instagram heavily reward video content with greater organic reach.
Brand trust: Videos humanize your brand, making it more relatable and memorable.
What businesses get wrong with DIY video
Poor lighting, audio, and editing lead to unprofessional results.
Generic templates fail to reflect brand identity.
Lack of strategy means content doesn’t convert to leads or sales.
The benefits of professional social media video production
Scroll-stopping visuals designed to capture attention.
Platform-optimized formats (vertical for TikTok, square for Instagram, landscape for YouTube).
Story-driven content that communicates your brand clearly.
Editing for engagement with fast cuts, captions, and hooks.
Case in point
Brands that invest in professional video see higher engagement rates, more shares, and stronger brand recall. According to HubSpot, 93% of marketers say video has helped increase brand awareness.
At Lift Video Production, we specialize in creating social media video production that helps Australian businesses stand out in competitive feeds.
Conclusion
In 2025, your brand can’t afford to ignore the power of video. If you’re ready to stop blending in and start growing your brand online, reach out today.
