Why you need an EVP video

Showing potential candidates your latest customer video? Yeah, that doesn’t really cut it anymore.

These days, most companies have an Employee Value Proposition (EVP), the unique mix of benefits, culture and opportunities offered in exchange for what employees bring to the table.

When a client comes to us for an EVP, they’ve usually done the hard yards: interviewing leaders, team members and even jobseekers to shape a compelling EVP.

Candidates expect to be sold to

Just like your customers, jobseekers want to know why they should choose you. An EVP video gives you a chance to show (not just tell) what makes your company appealing.

So, if you’ve gone through the effort of creating an EVP, don’t let it sit in a boring slide deck! Bring it to life with stories, interviews and imagery.

The power of three

Don’t overload the message. Keep your video focused on three core content pillars. For example: growth and development, flexibility and culture

If you’ve got more to say, consider creating a short video series. 30 seconds per video works well.

Your people are your best advocates

Real employees with real voices and real stories. Featuring your team makes the message more relatable and authentic. Testimonials, day-in-the-life footage or informal chats make great EVP content.

It’s not just for jobseekers

An EVP video is just as valuable for your current team. Sometimes people don’t realise how good they’ve got it! A reminder of your benefits, culture and values can boost engagement and satisfaction.

Tailor it to the journey

There’s no room for spray and pray in the chockers recruitment market! Use different stories and formats at different stages of the candidate journey, from brand awareness through to application.

Whether it’s for SEO, socials, or onboarding, a strong EVP video makes your value clear, credible and compelling.

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