The Cost of Commercial Video Production in Australia Explained
One of the first questions businesses ask about video is simple: how much does it cost? Commercial video production is a highly customized service, so the answer depends on many factors. In Australia, production costs can range widely, from simple projects with minimal crew to large-scale campaigns with complex requirements.
In this guide, we will break down the key factors that affect pricing, what you can expect to pay, and how to make sure you are getting the best return on investment.
Factors that influence commercial video production cost
Length of the video – A 30-second television commercial requires different resources compared to a 3-minute brand story.
Script complexity – Simple messaging is faster to produce, while storytelling with multiple scenes requires more planning.Filming locations – Filming in a studio is cost-effective, while multiple outdoor locations add travel, permits, and logistics.
Crew size – Larger productions may require directors, lighting specialists, and multiple camera operators.
Post production needs – Editing, colour grading, motion graphics, and sound design all contribute to the final cost.
Average cost ranges in Australia
While every project is unique, typical commercial video production in Australia falls into these categories:
Entry-level projects: $3,000–$7,000, often used for simple promotional videos or single-location shoots.
Mid-range projects: $7,000–$20,000, suitable for brand campaigns, multi-location shoots, or social media ad series.
High-end productions: $20,000+, used for national TV commercials, high-profile advertising, or complex storytelling.
Why quality matters more than cost alone
It can be tempting to choose the cheapest option, but poor quality video can damage your brand and waste your budget. Commercial video production should be seen as an investment in your credibility and marketing effectiveness.
Working with professionals ensures that your video looks polished, communicates clearly, and delivers results. At Lift Video Production, we provide commercial video production tailored to your budget, ensuring maximum value without compromising quality.
Conclusion
Understanding the cost of commercial video production in Australia helps you make informed decisions. The key is to focus on value, not just price. A well-produced video can pay for itself many times over by attracting new customers and strengthening brand trust.
Want to discuss pricing for your next project?
Contact Lift Video Production for a customised quote.
