Branding
Guidelines

Logos

01

Primary logo

Logo for LIFT Video Production with the word 'LIFT' in large letters and a stylized red 'T' at the end, with 'VIDEO PRODUCTION' written below.
Download Lift logo (colour) ⬇
Logo with the text 'LITE VIDEO PRODUCTION' in bold, stylized letters, with 'LITE' in white and a red accent on the letter 'E', and the words 'VIDEO PRODUCTION' in gray underneath.
Download Lift logo (white) ⬇
Logo for Lift Video Production featuring the word 'LIFT' in bold black letters, with a red accent on the top right corner, and 'VIDEO PRODUCTION' in smaller gray letters underneath.

Clear space

An exclusion area is the distance that needs to remain clear around a logo in application.

The exclusion area for the logo is equal to the height of the arrow mark.

Incorrect Usage

The examples here show incorrect usage of the Lift logo.

LIFT Video Production logo with red text and a red corner above the 'T' in 'LIFT' on a gray background.

✖ DO NOT alter the colour or fill settings.

Logo for LIFT Video Production with stylized text and a red accent on the letter 'T'.

✖ DO NOT stretch.

Logo for LIFT Video Production with the word 'LIFT' in large black letters and a red corner design, and 'Video Production' written below in smaller gray letters.

✖ DO NOT apply effects.

Lift Video Production logo with black text and a red corner accent on a light gray background.

✖ DO NOT create new logos or lock-ups.

Logo with the word 'LIFT' in bold black letters, a red arrow above the 'T', and smaller text 'VIDEO PRODUCTION' below.

✖ DO NOT rotate or angle.

Logo with the word 'LIFT' in large letters and 'Video Production' below, featuring a red accent in the corner.

✖ DO NOT use on a low contrast background.

Colours

02

Colour Palette

Smoke Grey

CMYK 1, 1, 1, 0
RGB 249, 249, 249
HEX #f9f9f9

Marble Grey

CMYK 23, 23, 18, 0
RGB 188, 178, 184
HEX #BCB2B8

Mustard Yellow

CMYK 0, 35, 76, 0
RGB 252, 167, 74
HEX #FCA74A

Scarlet Red

CMYK 0, 100, 80, 0
RGB 243, 0, 49
HEX #F30031

Crimson Red

CMYK 11, 100, 85, 2
RGB 205, 27, 47
HEX #CD1B2F

Slate Grey

CMYK 61, 63, 53, 34
RGB 77, 67, 72
HEX #4D4348

Dark Plum

CMYK 60, 81, 56, 67
RGB 49, 25, 36
HEX #311924

Typography

03

Poppins

Primary typeface used for both headings and paragraphs across all material.

AaBbCc

Download Poppins ⬇
The word 'AdBlock' written in large, bold, black letters.

Barlow Condensed

Used sparingly as a headline font.

Download Barlow Condensed ⬇

Usage

04

Flyer for Lift Video Production with the slogan 'Recruit. Sell. Communicate. Video does it best.' shows a black and white photo of a person in a wheelchair with others outdoors.
Business cards with a truck image and text about video marketing for hands-on operations placed on a white surface.
Cover of a booklet titled 'Capability Statement' with a black and white photo of two workers walking on a road, one holding a camera and the other carrying a piece of equipment, and the logo 'LIFT Video Production' in the bottom right corner.
Open brochure with articles and images on a red background.